Every business, especially startups, need a high-quality logo to best represent the attributes and the values of the company.
To save money at the start, some startups simply design the logo themselves, or just copy and paste an image they found online.The problem with this solution – is that it doesn’t stand out from the thousands of other competitors in your niche.
To stand out early in the game and make your own mark, it is important you leave the logo design to the professionals.
HERE ARE 4 REASONS WHY LOGO DESIGN IS ESSENTIAL FOR INCREASING YOUR REACH AND GROWING YOUR COMPANY.
1. YOUR UNIQUE BRAND IDENTITY
Take a moment and think to yourself about the logo design for Target, McDonald’s, Coke, Pepsi, or Wendy’s. What all of these logo designs have in common is they are easily recognized globally, and they allow you to instantly connect with the company.
Brand identity is crucial when the business is first finding its way, because if you cannot separate your company by way of the logo, you are going to get lost in a crowded niche.
A professionally designed logo incorporates more than a visually appeal image, it has a deep connection to the core of your company and allows a buyer to remember your company more easily the next time they see it.
Once you have the logo designed, you want to put it everywhere possible.
Not only should it be placed on the website, but you want it on your business cards, letterhead, envelopes, flyers, emails, advertising specialties, and all marketing materials. Your target audience will start associating that logo with your products and services.
2. PROFESSIONALISM OF YOUR BUSINESS
Take a look at some of the logos used by your competition. Regardless if they are simple or complex, you can tell the ones that look like they were copied from a website of clip-art and which look like they were professionally designed.
When you have your logo designed by the experts, it sends out that signal to buyers that your company is professional.
That is the association that you need early in the game because you don’t have any idea how many potential buyers you are losing who simply thought your logo lacked professionalism.
Potential buyers associate high-quality logos with the high-quality service.
Like it or not, when your logo conveys a strong message of assurance and quality, you get more buyers wanting to do business with your company.
3. GETTING THAT INSTANT RECOGNITION
Perhaps the biggest reason to focus on high-quality logo design is that you are going to get that instant recognition as a result.
Major corporations understand the power of instant recognition, it is the reason you buy car insurance from a green lizard, get your burgers from a cute little redhead, or buy your truck because it is Ford tough.
When you have your logo professionally designed as a startup, once you get the image out there on all your marketing campaigns, potential buyers are going to see it, see it again, and then recognize it the next time they see it. Once your logo is in your customer’s memory, the next time they see it could be the time they are in need of your products or services.
Your logo is that stamp of what the business is about and it will be how your business is eventually recognized.
That logo is going to play a huge role in connecting high-quality with your products and services. Your logo increases the brand recall value so consumers will immediately remember the business when shopping in that niche.
4. OUTSHINING THE COMPETITION IN YOUR CROWDED NICHE
It doesn’t matter if there are a dozen or a thousand other businesses in your niche, one of the easiest ways to stand out is with your logo design.
There are global corporations that have terrible logo designs, and when you match that company against a startup that utilized a professional service to create their logo, it levels the playing field when all the potential buyers have to go by is that image.
When shopping online and the search results include store logos, usually the most recognized or most professionally designed get the most attention.This gives you the opportunity to compete with companies that have been in the game for many years and dominate the market.
Your logo design catches people’s attention more easily, and this equates to more traffic and eventual sales.
Many consumers associate logo design quality with the quality of services, so now it gives your company a competitive edge in that crowded market.
In closing, your logo is not just a piece of clip-art you should spend a few minutes deciding on so you can focus your efforts on other pressing issues. Your logo is an essential element of business reputation management, and should only be created by professional graphic designers who take the time to learn about your company and your core values and beliefs. This is not something you should spend a few minutes on and then moving to another project.
The professional graphic designer will make your brand easily recognized so that it tells the story of what services or products you sell while hinting at the values of the company as a whole. Don’t make the mistake of skimping in this area, it could negatively impact your business for years to come as a result.
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